The Southern Premier will be known as the Zamaretto Premier from the 09/10 season.

By RTFC Online

	Zamaretto is a colourful range of Amarettos for connoisseurs and their name will head the Southern League from 2009/10

InterContinental Brands (ICB) Ltd has concluded a sponsorship deal with the Southern Football League, which from 1 July 2009 will be known as “The Zamaretto League”.

ICB has a strong track record of supporting sporting endeavours and high profile sports, and particularly football events and Zamaretto (a colourful range of Amarettos for connoisseurs) is the most recent in a string of successful new product launches (notably Vodkat Classic Schnapps and St Helier Pear Cider) from the dynamic Harrogate based independent drinks company.

Zamaretto was unveiled as the new sponsor to the member clubs at the League AGM on Saturday 13th June.

Richard Luscombe, National Sales Manager for the On Trade, attended the event on behalf of ICB. Ken Turner, League Chairman commented: “We are delighted that ICB has chosen to support the Southern League.

"Partnerships like these are great news for the profile and future of the semi professional game.

"We are already finding that we have quite a lot in common with ICB in that we are both enterprising, positive, forward looking organizations and are greatly looking forward to working together in the coming seasons.”

Meanwhile, following an agreement signed with Red Insure Ltd, the Southern League Cup will be known as the 'Red Insure Cup' for Season 2009/10.