Carl Adams Signs 18-Month Deal
Rugby Town manager Carl Adams has signed a contract to keep him at Butlin Road until at least May 2024.
The 48-year-old has been in charge at Butlin Road since Rugby were moved into the United Counties League Premier Division in 2018 and has since led Rugby to successive third-place finishes including the combined Covid-affected campaigns in 2020 and 2021.
"I'm over the moon to sign this deal," Adams said. "I've really enjoyed my time so far with Rugby - it's a proper football club.
"I really like a lot of things about Rugby - the supporters, the people around the club, the ground, the facilities and this group of players and I would love to help the club to the success it deserves.
"I am glad the club is backing me and I'm looking forward to building a great future together."
This season Adams has guided the team to the longest unbeaten start to a league season in the club's history as well as winning the UCL team of the month award for August.
A highlight last season was the run in the FA Vase which saw Rugby win six ties before finally bowing out away at North Shields in the Fifth Round.
In his four-and-a-half year stint so far Carl has amassed 83 league wins with a win percentage of 67%.
By signing a deal Adams now joins the vast majority of his playing squad who are already on contracts at Butlin Road.
Valley director Neil Melvin commented: "We are delighted to have Carl's commitment.
"Carl knows the club inside out now and we have worked really well with Carl since he came to the club.
"He shares our ambitions to return the club to its former glories and we are firmly resolved to achieve this.
Adams was appointed the first team manager in May 2018 after leaving former club Stratford Town.
Adams left his post at Southern League Premier Division side Stratford after six years in charge there to replace the out-going Dave Stringer, whose second stint in the Butlin Road hot seat came to an end after the completion of the 2017/18 season. Adams came to Valley with an impressive managerial track record, having guided Stratford to two promotions since joining them for the 2012/13 season.
In his first season at Knights Lane, he helped secure them the Midland Alliance title (the equivalent of Town’s current league), before then advancing through the Southern League South & West Division via the play-offs in 2015.
Adams has left Stratford after maintaining their Step Three non-league pyramid status for three seasons – recording 19th, 14th and 15th place finishes, and he also has a further title success on his managerial CV at Coleshill, where he won the Midland Combination championship in 2008.
As a player, he made three first team starts for Birmingham City, before also featuring for Northampton Town, Kettering Town, Stevenage and Weymouth – ahead of a spell in the USA.